Brand kit
Logos, colour, typography, and usage instructions
Please keep the marks clear and unmodified.
Logos
Three marks cover almost every use. Each one comes as a transparent PNG in white and in brand blue.
Logo lockup
The mark set with the wordmark. This is the default logo - reach for it first wherever there is room: site headers, decks, partnership graphics.
Logomark
The mark on its own. Use it as an app icon, an avatar, or anywhere the full lockup would be too small to read.
Color
One blue carries the brand. The deep navy underneath it is what the page rests on, and white does everything else.
Brand Blue
#0847F7
Primary. The hero, the mark, every call to action.
Deep Navy
#021B6E
The base the page rests on, and the footer.
White
#FFFFFF
Type and marks on both blues.
Section blues
The steps the site walks down between the hero and the footer. Useful for decks and diagrams that need to sit alongside it, not for type or marks.
Blue 800
#0538C8
Services
Blue 850
#052DAA
Works
Blue 900
#042BA4
Insights
Typography
Two typefaces carry the brand. Both are open source under the SIL Open Font License, so you can use them yourself at the links below.
DM Sans
AaBbCcDd 0123456789 · Borderless finance
Display & UI
The primary typeface. Headlines, navigation, buttons and most interface text are set in DM Sans.
Google FontsDM Mono
AaBbCcDd 0123456789 · Borderless finance
Labels & data
The counterweight. Section labels, dates, hex values and anything that reads as a number or a tag.
Google FontsAbout Bits & Blocks
Approved boilerplate for press, listings and partner copy. Use the length that fits, word for word.
Your tech partner for borderless finance.
Short13 words · 87 characters
Bits & Blocks is a blockchain engineering firm for fintechs and financial institutions.
Medium51 words · 341 characters
Bits & Blocks is a blockchain engineering firm for fintechs and financial institutions. We build blockchain-based financial products end to end, from architecture and product design through to live systems handling real transactions on public blockchains. Bits and Blocks LLC is incorporated in the Qatar Financial Centre under QFC No. 3865.
Long154 words · 1025 characters
Bits & Blocks is your tech partner for borderless finance. We help fintechs and financial institutions build and launch blockchain-based products end to end, from architecture and product design through to live systems handling real transactions on public blockchains.
Our work covers smart contract development in Move, Solidity and Soroban across Aptos, Stellar and EVM networks; blockchain migration, porting live protocols and their integrations from one chain to another; confidential systems that stay private where it matters and auditable where it is required; and security review as part of every build engagement.
Bits and Blocks LLC is incorporated in the Qatar Financial Centre under QFC No. 3865, licensed to design and build software and to operate non-financial FinTech APIs, with a registered office at Doha Tower, West Bay, Doha, Qatar. The firm is founded and led by Ala Eddine Battikh, who co-authored AIP-76, a digital-asset composability standard in the official Aptos Improvement Proposals repository.
Using the marks
A few rules keep the brand recognisable everywhere it shows up.
Do
- Keep clear space around the logo, at least the height of the mark on every side.
- Use the marks in white or in brand blue, as shown above.
- Put the white marks on brand blue, deep navy, or another dark surface with enough contrast.
- Scale the whole lockup together, and keep the mark legible at small sizes.
Don't
- Recolour the marks, apply gradients, or add drop shadows, outlines or other effects.
- Stretch, squash, rotate or skew the logo, or change the spacing inside the lockup.
- Rebuild the lockup, swap the typeface, or set the name as plain text beside the mark.
- Place the blue mark on a blue surface, or the white mark on a light one.
Need something that is not here - a vector file, a lockup with a partner mark, or approval for a use these rules do not cover? Write to info@bitsandblocks.tech.
